Ace Cover Letters: Customizing for Employers

by Leslie Hom

A great cover letter explains why you want to work for this employer. The reader should be left with the impression that the letter was written solely for them. To be effective, you need to research the employer, figure out what’s important to them, and highlight how you are a good match.

First, gather information. Review their website and written materials. Search Google and talk with others who may know something to learn about their reputation and priorities.

Second, ask yourself these questions:

1. What is compelling about their cases or clients?
2. What is meaningful about the work they do?
3. Do they have a mission statement that reflects your own values?
4. What connections can you draw that link their work with your strengths and experiences?

Last, write your cover letter with your notes on hand.

Tip: Use IRAC to organize your writing in a cover letter.

Related Link: Cover Letter Handout