by Marcie Areias
LCS Career Advisor
How do you ensure that your personal brand is intact? Start by knowing what is out there. Do this by running a simple Google search or visiting sites such as www.pipl.com. Pipl is a comprehensive people search site that gives detailed reports. If you find something out there you don’t like or that is false, reach out to the source and ask that it be taken down. Also, if you are tagged in a photo on Facebook that isn’t appropriate, untag yourself, and make sure to check your privacy settings regularly.
So before you upload that picture from Friday night, I encourage you to stop and think, how will this affect my personal brand?
It is important to not only monitor your online brand but to also create a positive one. Create a positive online brand by putting your best foot forward when marketing yourself online. Developing your professional online brand makes you an interesting candidate to employers. Consider making a move from Facebook to LinkedIn or starting a blog on a particular law subject that interests you. Participating in legal associations and writing articles also increases the number of positive online search results.
Creating a positive online brand is not just confined to your professional activities. Volunteer for your favorite non-profit or run a marathon. These types of events often generate search results and will contribute to your overall online image. However you chose to market yourself online, know that most employers are evaluating your judgment based on your online brand.
LCS Career Advisor
Know Your Brand
Researching online information about candidates is becoming a routine part of the hiring process. Social media usage is on the rise, and with that comes the responsibility of understanding online personal branding. It is important to stop and think about what you are putting on the internet about yourself, as well as, monitor what others are posting about you."The first thing that comes to mind when I think about deal breakers is the candidate's online personal brand. I Google candidates and if I find online content that is concerning, it's an immediate deal breaker. Examples of this include: pictures of the candidate drunk or acting in a promiscuous way or albums of pictures that represent a 'party animal' image; blogs or videos that are not in good taste; blogs, articles or any written content with below par writing and grammar skills; lack of professionalism or good conduct in group discussions (i.e. LinkedIn groups); complaints about prior companies and managers; and just a general usage of improper language on any social media venue."
- Jessica Simko, HR manager/owner, WorkandLifeSolutions.com
How do you ensure that your personal brand is intact? Start by knowing what is out there. Do this by running a simple Google search or visiting sites such as www.pipl.com. Pipl is a comprehensive people search site that gives detailed reports. If you find something out there you don’t like or that is false, reach out to the source and ask that it be taken down. Also, if you are tagged in a photo on Facebook that isn’t appropriate, untag yourself, and make sure to check your privacy settings regularly.
So before you upload that picture from Friday night, I encourage you to stop and think, how will this affect my personal brand?
Create Your Brand
It is important to not only monitor your online brand but to also create a positive one. Create a positive online brand by putting your best foot forward when marketing yourself online. Developing your professional online brand makes you an interesting candidate to employers. Consider making a move from Facebook to LinkedIn or starting a blog on a particular law subject that interests you. Participating in legal associations and writing articles also increases the number of positive online search results.
Creating a positive online brand is not just confined to your professional activities. Volunteer for your favorite non-profit or run a marathon. These types of events often generate search results and will contribute to your overall online image. However you chose to market yourself online, know that most employers are evaluating your judgment based on your online brand.
