Thursday, July 21, 2011

How Clean is Your Digital Footprint?

by Susanne Aronowitz
Associate Dean for Law Career Services & Alumni Relations

According to a recent article in the NY Times, some companies are requiring prospective employees to pass a social media background check. If put to the test, how would you do?

While the thought of yet another test may send shivers down your spine, remember that you control your own message. We encourage you to use blogs, LinkedIn, and other social media tools to help establish your professional persona and showcase your expertise. Here are some simple tips on how to use LinkedIn effectively to build your profile and your network.

Regardless of whether you actively use social media, you do have a digital footprint and you need to know what it is. If a prospective employer searched you on Google, what would they find? Do you share the same name with someone else who does have online dirt? Protecting your reputation requires constant vigilance. Take a look at NALP's helpful e-guide to get some easy tips on effective ways to manage your digital dirt.