Friday, April 6, 2012

Six Seconds to Impress

by Jan Nussbaum
Assistant Director for Professional Development

A recent study that was published by the professional recruiting company, The Ladders, which gauged specific behaviors of 30 recruiters over 10 weeks as they performed online tasks, including resume and candidate profiles, using eye tracking - the assessment of eye movement that records and analyzes where and how long a person focuses when digesting information or completing activities - found the following: 
  • Recruiters spent only 6 seconds on their initial "fit/no fit" decision.
  • Recruiters spent almost 80% of this resume review time looking at the name, previous position start and end dates, current title/company, current position start and end dates, previous title/company and education.
  • The additional time was spent on scanning for keywords to match the open position - pattern matching activity.
I need to point out that this study with a sample size of only 30 recruiters is not statistically significant (as I learned from my days of handling advertising law matters.) However, the information is still noteworthy. If someone is going to spend only a limited amount of time looking at a resume or cover letter, and provide only a cursory scan, the documents should be:

✔  Well laid out and easy to read.
✔  As short and succinct as possible, using as few words as possible.
✔  Contain easily identifiable key points.
✔  List the most relevant information first and foremost.
✔  Use the same words found in the job description; i.e., anti-competition versus antitrust. 

If you need any feedback on your cover letter or resume, don't hesitate to contact LCS. You can read a description of The Ladders report here.